Recognize Image and trigger a video.

I'm relatively new to Max, I've been browsing these forums for a while and haven't quite found what I am looking for, but I need help. I am trying to create a patch that uses a webcam to identify, or recognize, an image and then trigger a video to play; almost in an AR way but not entirely. Should I use cv.jit.learn, or undergrad. Or would I use something else. Please help, Thank you.