Using images to generate sound!

Hi, im new in this but i ve made my homework ja. I ve been reading the post of Jean-francois Charles and learnt quite a lot but there is still one thing i cannot do.
In his vimeo video, he uses a landscape that he will transform and generate sound from it.

How is it that he PUTS that IMAGE inside MAX? I need to use the one below. Its a scan of a "thread".
thanks

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