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Software Company

1997, ongoing
San Francisco

Cycling ’74 was a name given to a software web site to sell a program called MSP. The site was designed by Cat’s Eye Press to use the Brush Script font, images taken from a 1974 Schwinn bicycle catalog, and a pastel-to-Howard Johnson color palette — all elements not associated with technology products at the time. A few months later, the project started getting out of hand when the company “Cycling ’74″ was officially incorporated in the State of California (so we could get health insurance) and a small office on Folsom Street in San Francisco was opened. The project has operated continuously for the past 13 years, with the exception of most weekends and major holidays.

Software Company

Jun 14, 2011 at 6:18pm

I find it truly disturbing that the user does not mention ‘how Max was used to make this project’. ;)

#263597

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