Software Company


    Cycling '74 was a name given to a software web site to sell a program called MSP. The site was designed by Cat's Eye Press to use the Brush Script font, images taken from a 1974 Schwinn bicycle catalog, and a pastel-to-Howard Johnson color palette -- all elements not associated with technology products at the time. A few months later, the project started getting out of hand when the company "Cycling '74" was officially incorporated in the State of California (so we could get health insurance) and a small office on Folsom Street in San Francisco was opened. The project has operated continuously for the past 13 years, with the exception of most weekends and major holidays.

    • May 19 2010 | 11:28 am
      Вот те на!...
    • Jun 14 2011 | 6:18 pm
      I find it truly disturbing that the user does not mention 'how Max was used to make this project'. ;)