Your writing will thank you one day (and so will the clients you write for). SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. Are they open? Apparently, it seemed there is no such difference between SEO and digital marketing approaches; It's a worthwhile question. EAT stand for Expertise, Authoritativeness and Trustworthiness. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. If you have a link that points to an external source that source no longer exists (ie, it's a 404 error page), it's not a good user experience. If enough people do this, then you might find it more difficult for your site to rank higher in search results. Modern SEO is about so much more than keywords and meta tags.