Did a search for this, only thing I saw was a message from 2003 that never got a reply.
It seems to me that there's no way to include fonts in a max standalone, right? I've tried my own little backhanded trick of throwing the font files in xxx.app:Contents:MacOS: but that didn't work either.
Yet another impossibility? I'm mostly just using the fonts for titling, so I could technically do it with fpic... But I'd rather know how to include fonts.