BMW Tunnel Experience

Our brief was to simulate the feeling a rugby player would experience as they walk onto a packed stadium.

Participants enter the event through a dark 30m long tunnel. As they walk, the sound builds from a distant stadium stomping their feet in unison, to the South Africa Anthem being sung. As they go deeper into the tunnel, the sound keeps developing and getting more exciting, loud, and present.

Around the bend, a motion detection system picks them up and the whole “stadium” erupts sonically and visually. We had six LCD wall panels displaying a stadium full of animated people standing up and cheering.

We also hacked the flashes of disposable cameras to augment the experience.

To control the sound design (loops, triggers, dynamic mixing, etc.), and to receive OSC commands from other parts of the system.

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Nov 08 2011 | 10:57 pm

BMW tunnel experience was created by Specialist Agency Mann Made Media. Andrew is a fantastic designer and it was a real pleasure to work with him on this project..

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