Announcing Max 6 and New Pricing
Powerful and Flexible Tools for Media
San Francisco, CA • July 12, 2011 — Cycling ’74 today announced Version 6.0 of its Max media development software. Accompanying this announcement is a retail price reduction for Max, with Jitter now included in all new Max sales.
The new pricing and upcoming update reflect Cycling ’74’s goal to make Max more accessible and easier to learn while continuing to extend the power and capability of the software. Based on extensive research and user feedback, Max 6 will be a milestone in the continuing evolution of Max. New enhancements to Max 6 include extensive user interface improvements, higher-quality audio, extended multi-processor support, organization tools for projects, and improved OpenGL animation and rendering tools.
David Zicarelli, CEO of Cycling ’74, outlined the company’s motivations, noting: “For a lot of people who would love Max, obtaining and learning the software is too much of a challenge, and we’re committed to changing that. Max 6 is the next step in our ongoing effort to increase the accessibility of our software.”
Pricing and Availability
Max version 6 will be available fourth quarter 2011. For owners of Max/MSP 5 and Max/MSP/Jitter 5, the Max 6 upgrade retail price will be $199. Academic discounts will be available. Customers who purchase a new version of Max 5 (including MSP and Jitter) on or after July 12, 2011 will be eligible for a free upgrade to Max 6 when it becomes available. Effective July 12, 2011 the new retail price is $399.
About Cycling ’74
Cycling ’74 creates software for the specialized needs of artists, educators, and researchers working with audio, visual media, and physical computing. The Max visual programming tools serve as the creative engine behind thousands of innovative projects.
More information about Cycling ’74 and its entire product line available at http://www.cycling74.com/products.
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