Max Packages download links

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I have this simple question - why does one have to use max7 package manager downloader whatever,
and the links for the actual packages are hidden, just like apple forces updates and downloads via
apple store, itunes and so on ?
What is the point ?
Maybe cycling folks think that majority of max users are not able to place few externals in proper places ?
Would it be so difficult to have a simple download link next to the package name/picture/description ?
I somehow dislike idea of being forced to use this or that software for downloads and installation.