Purchasing Max as a student

Hi there

I was just about to purchase Max and I am currently a student at university. I was just wondering how the student discount process works as in do I purchase it first and then send the picture of my student ID to cycling 74 or the other way round?

Also how much does it cost when buying from the UK? When going through the checkout process the price remains as $200 even when I specify I am buying from the UK.

Thanks